|
26.91
million
|
(FY1996)
|
|
38.25
million
|
(FY1997)
|
|
|
47.31
million
|
(FY1998)
|
|
54.11
million
|
|
|
|
(as
of the end of December 1999)
|
|
|
(Cellular
phone: 48.48 million, PHS:
5.63 million)
|
|
|
Pro-competition
Policy :
|
1)
|
July
1992:
|
Separation
of mobile business unit from NTT
|
|
|
July
1993:
|
Division
of the mobile business carrier separated
from NTT into 9 companies
|
|
2)
|
1994:
|
Introduction
of competition by 3 or 4 carriers in each
market block
|
|
3)
|
Permission
for 3 PHS carriers in each market block
|
|
4)
|
April
1994:
|
Introduction
of COAM (Customer Owned and Maintained)
system
|
|
5)
|
Dec.
1998:
|
9
NTT Personal Group companies transferred
their PHS businesses to NTT DoCoMo Group
companies in each region. (5 or 6 cellular
and PHS carriers in each regional block)
|
Technological
Innovation :
1)
1993: Digital mobile phone services launched -
Higher quality, privacy function
2)
Down-sizing and weight-reduction of terminals,
longer battery life, low-priced terminals
Rate
Reduction and Diversification:
1)
As a result of pro-competition policy and
technological innovation, NTT DoCoMo abolished its
initial subscription fee, reduced basic monthly
charges 49% and reduced airtime charges 69% over
the past 5 years.
2)
April 1994: Introduction of "Low-volume call
rate" tariff opened market to personal users.
3)
April 1995: NTT DoCoMo introduced “Area-by-Area
call rate” tariff (3 min. ¥80 ~ 90: 800 MHz,
digital).
|
General Section
