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Trade (Trade Fair)

Trade Fairs in Japan

HIGASHI WEST: ENTREPRENEURSHIP IN JAPAN AND THE WEST – HARNESSING THE DIFFERENCES?

DATE AND TIME
Thursday 23rd May 2002
5.30-7.30

LOCATION
Daiwa Anglo-Japanese Foundation, Japan House, 13/14 Cornwall Terrace, London NW1 4QP
Nearest Tube Station: Baker Street

Once again, the spotlight of this ongoing sequence of seminars continues to focus on the specifics of Japanese economic reconstruction. And the present seminar is very much of a natural successor to questions raised during the previous event.

In terms of active venture capitalists, the impression is that the Japanese economy is nothing like as well-provided as its US and European counterparts, but there does seem to be growing evidence of an emerging – albeit small scale – home grown venture community. What is likely to be its role in the future? With the banks suffering their current travails, despite having successfully weathered any end-of-March difficulties, there must be considerable doubt as to how much they can be relied upon to provide the requisite financial support to likely emerging companies.

And then there are the companies themselves. Despite METI’s apparent acceptance of the necessity to nurture SMEs as the most probable engines of future growth, what is the reality beyond the entrepreneurial rhetoric? Moreover, to what extent have those same SMEs borne the brunt of the very real pressures for change that Japan is currently undergoing? If the going is tough for indigenous SMEs, how much tougher does it get for foreign companies trying to establish a foothold in the world’s second largest economy? Such are the starting points for our debate. This evening’s debate will be strictly practical, centring on two very specific case studies and featuring companies from two very different disciplines. We would hope to throw a more theoretical light on this topic during a later seminar in the series. And Higashi West? The significance – and the comparative resonances - will doubtless become clearer as the seminar progresses.

From the outset, the organisers are keen to emphasise the fact that the views expressed during the presentations are strictly the speakers’ own.

SPEAKERS
Speaker 1: Ms. Clare Ridley, Electrocomponents

Speaker 2: Mr. Shinichi Tamura, President, CEO and Co-founder of Sosei Co. Ltd.  

CO-CHAIRS
Ms. Bonnie Williams, Managing Director, Waterbridge International
Mr. Hiromasa Toda, Director Japanese Business Development, Euler & Hermes International.

SPEAKERS’ & CO-CHAIRS’ BACKGROUNDS

Ms. Clare Ridley

Clare has worked for Electrocomponents plc (a multi-national, high service level distributor and FTSE 100 company) in business development since 1987, with a particular focus on the evaluation of strategic geographical markets around the world. She is responsible for the conception, planning and management of activities up to the launch of RS Components operations. Over the past 12 years Clare worked in the US, Italy and Japan, evaluating the markets, entry approaches, business planning and then building the start-up teams for the successful launches into Italy in 1992 and Japan in 1999.

As Electrocomponents looked to expand its global presence, the significant Japanese market became a priority worthy of exploration. Clare was accepted as a member of the EU’s Executive Training Programme (ETP) to Japan and, in 1994, moved to live in Tokyo. The main purpose of the move to Japan was to more properly understand the dynamics of the Japanese market and to assess the viability of the RS business model within this potentially huge, but notoriously difficult, market. Clare returned to the UK in late ’96 to lead the development team responsible for the planning and development work necessary to both distil a winning business plan for the start-up, and to secure corporate support and approval.

Following board approval in 1997, Clare led the start-up development team responsible for recruitment, training, site location (Yokohama) and set-up, logistics, product management, systems, and Sales and Marketing of the Greenfield RS operation. At launch in March 1999, RS Japan represented a £30 million investment with breakeven targeted for year five, and employing 50 staff. Two years on, led by Jay Yamaguchi, General Manager, RS Japan and its 100 employees represent over one per cent of group sales, selling to over 20,000 engineers across Japan. Still the only high-service distributor in the country, RS Japan is on track to become a £100 million company in its 10th year of operation.

Clare has been a speaker for the DTI, British Trade Partners International, JEBA and at Farnham Castle. She sits on the Japan Advisory Board for British Trade Partners International. Clare now enjoys living with her husband and young son in Oxford.

Mr. Shinichi Tamura

Shinichi Tamura certainly comes particularly well-qualified to explore the intricacies of – and the interactions between – venture capital and corporate entities in Japan, the US and the UK. Having graduated from Tokyo University with an M.Sc in biochemistry and a major in Cultural Anthropology, Tamura-san moved on to become a Representative Director (CEO) of Genentech Japan. He has also worked for Fujisawa Pharmaceutical Co. Ltd. in a number of positions within Corporate Planning and Development, and has acted as advisor to a variety of pharmaceutical companies – Genentech, GenPharm, Geron, IDEC, Pharmacyclics and Vernalis amongst others. The company Shinichi founded, Sosei, is nothing if not ambitious in intent, and is well on its way to achieving its aim of becoming the first Japanese biopharmaceutical company casting a truly global trawl. Sosei has secured core products via its distinctive drug re-profiling project (DRP), by in-licensing compounds at late-stages of development and through its own internal R&D programmes in collaboration with other biopharmaceutical companies and universities both in Japan and in the West. Moreover, the company maintains an active programme to add other promising drug candidates to its core products pipeline. In summary, Sosei’s core activities include R&D, drug re-profiling, the encouragement of joint ventures, and technology transfer. A related company in the technology/information arena, and named Kosei, is active in London. As for the etymological roots of the company names, Sosei and Kosei …that really is an historical avenue worth asking Shinichi to explore!

Ms. Bonnie Williams

As very much a long-term participant in the affairs of the Japan Society and an impressive number of London-based Anglo-Japanese exchanges, Bonnie requires little introduction. Born and raised in Sendai, in northern Honshu, Bonnie graduated from the Wharton Business School at the University of Pennsyslvania in 1978, after which she worked for JP Morgan in New York, London and Tokyo. Bonnie is the founder and Managing Director of Waterbridge International, which consults and trains on management and communication issues. Away from the day job, of late Bonnie seems to have developed somewhat of a second career as a television language guru, notching up a number of unhealthily early morning appearances.

Mr. Hiromasa Toda

Toda-san is a graduate of Kyoto University, where he gained his BA in Economics and, later, his MA in Business Studies. After careers as a Credit Analyst, Accounts and Forex Manager, etc. at various Japanese and foreign banks, he joined Banque Indosuez as Osaka Branch Manager in 1984. He was later appointed director as well as becoming a member of the Japan Credit Committee.

In 1989 Hiromasa moved to Amsterdam to join ABN Bank NV as Vice-President & General Manager- Japan Desk, and was responsible for Japanese corporate business in Europe. Three years later he became executive director, Willis Corroon Group, plc. in London, with responsibility for the development of Japanese credit, life and non-life insurance business world-wide. In 1999 Hiromasa left Willis and became a management consultant working for the UK and European subsidiaries of major Japanese companies. At the same time he continued to lecture on Japanese business at the University of Amsterdam, Euro-Japan Centre, and Economische Hogeschool St. Aloysius. He also wrote regularly for a Japanese business magazine and newspaper.

Hiromasa joined Euler International in 2001 as Director – Japanese Business Development.

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